Qualcomm AI software: $3.9B Modular deal aims at Nvidia's CUDA lock-in
AnalysisBreaking Nvidia's software grip is now a $3.9 billion bet. On June 24, Qualcomm agreed to buy Modular, the startup founded by Chris Lattner, the engineer behind Apple's Swift language and the LLVM compiler that sits under much of modern software. Modular's MAX engine and Mojo language let developers run AI models across chips from any vendor without rewriting code for each one, which chips away at CUDA, Nvidia's proprietary software that keeps inference work tied to its GPUs. Pair it with Qualcomm's reported talks to buy Jim Keller's chip startup Tenstorrent, and the company is assembling a roughly $14 billion stack aimed at Nvidia's weak spot. Qualcomm barely competes in data-center inference today.